The Cult of LEGO – #bookreview #lego #afol

The Cult of LEGO®
By John Baichtal and Joe Meno
(No Starch Press, list price $39.95, hardback)

Looking for an inspiring and informative Christmas gift for the adult or teenage LEGO® fan in your life? Stack up some consideration for this colorful new coffee table book from No Starch Press.

The Cult of LEGO® is a well-illustrated, smoothly written and often eye-opening look at the Danish toy sets that have swept the world since their inception as a stackable plastic block in 1947.

Today, LEGO® products are in the hands and toy boxes of countless millions of children. And there are many thousands of adults using the interlocking little plastic “bricks” to build everything from life-size dinosaur statues to massive models of battleships, fanciful spacecraft, Yankee Stadium and Easter Island’s mysterious stone sculptures.

Many men and women, in fact, call themselves AFOL – Adult Fans of LEGO®.—and they sometimes speak of “the Dark Age,” the time in their lives when they stopped playing with LEGO sets, because puberty, high school, college, careers, marriage and other milestones and pressures of life got in the way.

Now that they have emerged from the Dark Age, they are once again able to design and build fanciful creations using the little blocks, plus the various product additions and enhancements introduced by the LEGO Group during the 1960s, 1970s, 1990s and early 21st century.

Numerous businesses also offer specialized LEGO-compatible products, such as tiny plastic weapons, “minifigures” of famous characters (Indiana Jones, Albert Einstein, etc.) and specialized “bricks” that light up. Meanwhile, the LEGO Group has added  hundreds of LEGO enhancement parts such as gears, wheels, microcontrollers and other devices to its product offerings.

Two important aspects of the basic LEGO building “bricks” are their quality and durability. One former LEGO Group employee notes in the book that “[t]he fact that 15- to 20-year-old parts are still compatible with current sets from the store is pretty amazing—and the old pieces just need a ride in the washing machine!”

The Cult of LEGO®’s authors definitely are not strangers to the world of LEGO. Joe Meno is founder of BrickJournal, a print and online LEGO® fan magazine. He also has helped design LEGO sets, acted as an advisor on LEGO projects, and organized and run LEGO fan events. John Baichtal is a contributor to MAKE magazine and Wired’s GeekDad blog. He also has written for tabletop gaming magazines.

A note in The Cult of LEGO® points out: “This unofficial book is not endorsed or authorized by the LEGO Group.”

Nonetheless, the book’s lively and intriguing contents likely will inspire many adults and serious young builders to launch new LEGO® projects or complete old ones. There are many lively photographs and illustrations, as well as interviews, anecdotes and descriptions of resources for the serious AFOL and younger enthusiast alike.

Si Dunn

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