The New Rules of Marketing & PR (3rd Edition)
How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly
By David Meerman Scott
(John Wiley & Sons, Inc., paperback, list price $19.95; Kindle edition, list price $19.95)
More than a quarter million copies of this book have been purchased since it first appeared in 2007, and it has been translated into more than 25 languages. David Meerman Scott clearly has some fans and has jarred some thinking in the marketing and public relations world.
So the updated advice, examples and how-to tips in his book’s third edition may be just what you need if you are in the process of starting up a business or trying to revamp and modernize your existing marketing approaches.
The updates include new examples and ideas drawn from the author’s many sessions with audiences around the world, as well as responses to posts in his well-known marketing and leadership blog, WebInkNow.
Two timely and important new chapters also have been added.
- “Mobile Marketing: Reaching Buyers Wherever They Are” focuses on using “location-based mobile marketing” to reach buyers via “GPS-enabled mobile applications for iPhone, BlackBerry, Android, and other devices….”
- And, “Marketing and PR in Real Time” makes the key point that “[i]f you pay attention to what’s happening in your marketplace and react instantly, you can insert yourself into stories as they unfold, generating market attention not possible if you want even a day to react.” Scott shows you how to do this.
The third edition is stronger than the previous two editions on answering “How do I get started?” For example, the book includes a new “Marketing & PR Strategy Planning Template” that is designed “to help people implement strategies for reaching buyers directly.”
Writes Scott: “I believe it’s essential to shift out of the marketer’s comfort zone of preaching about products and services….The marketing and PR strategy template is built on the same principle I use throughout this book: that understanding buyers and publishing information on the web especially for them drives action.”
The goal, he says, is to publish “valuable information” so “your content surfaces when buyers are looking for help solving their problems!”
This book likely will not be the only one you will need to help launch or modernize your marketing and public relations strategy. But David Meerman Scott’s The New Rules of Marketing & PR definitely should be at the top of your list and the one you read first.
– Si Dunn‘s latest book is a detective novel, Erwin’s Law. His other published works include Jump, a novella, and a book of poetry, plus several short stories, including The 7th Mars Cavalry, all available on Kindle. He is a screenwriter, a freelance book reviewer and a former technical writer and software/hardware QA test specialist.