#tweetsmart: 25 Twitter Projects to Help You Build Your Community
By J.S. McDougall
(O’Reilly, paperback, list price $19.99; Kindle edition, list price $9.99)
Okay, you’ve finally ventured onto Twitter. Or, maybe you’ve been tweeting a while and now wonder what else you can do with 140 characters besides report that you have just brushed your teeth and are ready to seize the business day like a donut-chomping tiger shark.
#tweetsmart: 25 Twitter Projects to Help You Build Your Community offers useful suggestions that can help businesses, nonprofit organizations and social causes quickly gain more customers, donors and followers.
None of the 25 projects – such as Twitter BOGO (buy one, get one) — are rocket science. And some of them will not help your particular situation. But several of the Twitter projects likely will be immediately useful and easily adapted to your needs. And you will have fun and gain followers in the process of putting them to work – that is, if you don’t make the classic business Twitter mistake of trying to turn every tweet into a sales pitch.
“Twitter is not a marketing channel—and you should never view it as such,” J.S. McDougall cautions.
“Twitter is a community. Folks join Twitter to meet new friends and to discuss their interests with a wide variety of people—most of whom they will never meet in the real world. No one will ever tell you that they joined Twitter to make themselves available to more advertisers. Advertising on Twitter—sending out one-way, uninteresting, very short commercials for your stuff—will annoy people and you will be blocked, reported, and unfollowed. All of that is hard to wash off,” the author warns.
McDougall says his book’s 25 “community-building projects” can help you “build an interested and engaged community for your business. The payoff that comes from having such a community around your business is increased sales, referrals, and opportunity for feedback and improvement. It is vital to understand the difference between your goal and your payoff.”
The book includes a Twitter-integrated QR code at the beginning of each chapter. If, while reading #tweetsmart, you happen across a project that you think might help or interest a friendly follower on Twitter, you can scan the code with your mobile device and tweet them a recommendation.
Friends helping friends…entertaining friends…informing friends…advising friends…connecting friends with other friends — these are all at the heart of how Twitter works best.
Definitely not: “Today only! 25% off SoopahSwoosh nuclear-powered toilets! Click the link, buy now & FLUSH!”
– Si Dunn is a novelist, screenwriter, freelance book reviewer, and former software technical writer and software/hardware QA test specialist. His latest book is Dark Signals, a Vietnam War memoir available soon in paperback. He also is the author of a detective novel, Erwin’s Law, a novella, Jump, and several other books and short stories.