Propose, Prepare, Present – How be a successful industry-conference speaker – #business #bookreview

Propose, Prepare, Present

How to become a successful, effective, and popular speaker at industry conferences
Alistair Croll
(O’Reilly – paperback, Kindle)

Entrepreneur, author, and analyst Alistair Croll has packed a lot of helpful how-to information into his well-focused new guidebook.

Croll speaks at industry conferences,  runs at least four conferences each year, and often selects the lucky few who will get to present, after he has sifted through and read hundreds of proposals.

If you think you are much too busy to read short, five-chapter text, Croll recommends you at least examine Chapter 3, “What Organizers Are Looking For.” There, he presents 11 things that can help get you chosen to speak at an industry conference and 11 hings that can get your conference proposal rejected.

“Nothing will get you refused as fast as a sales pitch,” he warns. “This is the single biggest reason for rejection in every conference I’ve run, across dozens of topics and hundreds of reviewers.”

Indeed, some conference organizers say, you should not mention your company’s product or service at all in your conference speech proposal. Instead, show that you can speak on big topics such as where your industry is going or major events or controversial trends currently affecting your industry and what can be done about them.

“Event organizers are in business, too,” Croll emphasizes. “They need to balance informative content that justifies the ticket price with provocation and entertainment that keeps people coming back.”

Si Dunn