Tag: gamification

Mastering Gamification – A 30-day strategy to enhance customer engagement – #business #bookreview

by Sagecreek Productions LLC

  Mastering Gamification Customer Engagement in 30 Days Scot Harris and Kevin O’Gorman (Impackt Publishing – Kindle, paperback)  Gamification is now a popular buzz word in many parts of the business world. This book wisely does not try to cover every angle, but stays focused on one application: “Marketing and sales people are using gamification … Continue reading Mastering Gamification – A 30-day strategy to enhance customer engagement – #business #bookreview

Enterprise Games – How to build a better 21st-century business with game mechanics – #business #bookreview

by Sagecreek Productions LLC

Enterprise Games: Using Game Mechanics to Build a Better Business Michael Hugos (O’Reilly, paperback – Kindle) Can 21st-century games and gamers attack and destroy the top-down, assembly-line thinking that still keeps many businesses firmly rooted in the previous century?  Michael Hugos’ compelling new book makes a solid case that they can. Game mechanics, he argues, can … Continue reading Enterprise Games – How to build a better 21st-century business with game mechanics – #business #bookreview

Gamification by Design – Implementing Game Mechanics in Web and Mobile Apps – #bookreview

by Sagecreek Productions LLC

Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps By Gabe Zichermann and Christopher Cunningham (O’Reilly, $24.99, paperback; $9.99, Kindle) Many companies which sell us products and services are rushing to try to adapt successful videogame strategies to their sales techniques. This well-written and adequately illustrated book encourages companies to view consumers as “players” rather … Continue reading Gamification by Design – Implementing Game Mechanics in Web and Mobile Apps – #bookreview